Australian Meat

The Australian RED MEAT industry is committed to supplying safe, healthy and quality red meat products to the world.

The rapid expansion of international retailers across the region is changing the traditional retail LANDSCAPE and creating opportunities to expand the retail presence of Australian red meat products. A range of activities with targeted retailers based on category management principles are underway to maintain and increase consumer awareness and purchasing intent for Australian lamb.

The Australian RED MEAT industry has adopted strict procedures to ensure only certified Halal meat products are available for export. This is why Australian red meat is ‘Guaranteed Halal’. For this reason the Australian Halal Marketing Brand logo is placed on promotional material and other supporting material to relay this message.

For more details please send your inquiry to: or simply fill up This form